TY  - BOOK
AU  - Stone, Merlin
AU  - Woodcock, Neil
TI  - art of marketing: customer relationship marketing: get to know your customers and win their loyalty
SN  - 81-242-0219-2
U1  - 658.8 
PY  - 2001///
CY  - New Delhi
PB  - Crest Publishing House
KW  - Marketing management
N1  -  9 vols
ER  -