TY  - BOOK
AU  - Baker, Michael J.
AU  - 
TI  - IEBM encyclopedia of marketing
SN  - 1-86152-304-1
U1  - 658.8(031) 
PY  - 1999///
CY  - London
PB  - International Thomson Business Press
KW  - Marketing - Encyclopedias
KW  - Encyclopedias - Marketing
ER  -