TY  - BOOK
AU  - Silk, Alvin J.
AU  - 
TI  - Behavioural and management science in marketing
SN  - 0-471-07179-X
U1  - 658.8 
PY  - 1978///
CY  - New York
PB  - John Wiley
KW  - Distribution- Economics
KW  - Merchandising
KW  - Marketing
KW  - Direct selling
KW  - Farm- produce
KW  - Sales management
KW  - Telemarketing
KW  - Business
KW  - Management
KW  - Consumer's preferences
KW  - Advertising
KW  - New products
ER  -