TY  - BOOK
AU  - Kumar, Niraj
AU  - 
TI  - Marketing communications: theory & practice
U1  - 658.82 
PY  - 1998///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Distribution- Economics
KW  - Merchandising
KW  - Marketing
KW  - Direct selling
KW  - Farm- produce
KW  - Sales management
KW  - Telemarketing
KW  - Business
KW  - Management
KW  - Communication, Marketing
ER  -