TY  - BOOK
AU  - Mamoria, C.B.
AU  - Joshi, Ravikant
TI  - Principles and practice of marketing in India
U1  - 658.801(54) 
PY  - 1971///
CY  - Allahabad
PB  - Kitab Mahal
KW  - Marketing functions
KW  - Sale policy
KW  - Distribution- Economics
KW  - Merchandising
KW  - Marketing
KW  - Direct selling
KW  - Farm- produce
KW  - Sales management
KW  - Telemarketing
KW  - Business
KW  - Management
ER  -