TY  - BOOK
AU  - Zaltman, Gerald
AU  - Burger, Philip C.
TI  - Marketing research: fundamentals and dynamics
SN  - 0-03-003566-X
U1  - 658.8.012 
PY  - 1975///
CY  - Illinois
PB  - Dryden Press
KW  - Marketing research
ER  -