TY  - BOOK
AU  - Sheth, Jagdish N.
AU  - Parvatiyar, Atul
TI  - Customer relationship management: emerging concepts, tool and applictions
SN  - 0-07-043504-9
U1  - 658.818.2 
PY  - 2001///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Customer relationship
ER  -