TY  - BOOK
AU  - Hise, Richard T.
AU  - 
TI  - Product/service strategy
SN  - 0-88405-348-2
U1  - 658.5 
PY  - 1977///
CY  - New York
PB  - Petrocelli/Charter
KW  - Product management
KW  - New products
ER  -