TY  - BOOK
AU  - Buzzell, Robert D.
AU  - 
TI  - Marketing a contemporary analysis
SN  - 0-07-009477-2
U1  - 658.8 
PY  - 1972///
CY  - New York
PB  - McGraw-Hill Book Company
KW  - Distribution- Economics
KW  - Merchandising
KW  - Marketing
KW  - Direct selling
KW  - Farm- produce
KW  - Sales management
KW  - Telemarketing
KW  - Business
KW  - Management
N1  -  1964ed published under title: marketing, an introductory analysis
ER  -