TY  - BOOK
AU  - Jefkins, Frank
AU  - Yadin, Daniel
TI  - Advertising
SN  - 81-7808-089-3
U1  - 659.1 
PY  - 2000///
CY  - New Delhi
PB  - Addison Wesley
KW  - Marketing mix
KW  - Business-advertising
ER  -