TY  - BOOK
AU  - Drawbaugh, Kevin
AU  - 
TI  - Brands in the balance: meeting the challenges  to commercial identity
SN  - 81-7808-439-2
U1  - 658.626:003.65 
PY  - 2001///
CY  - New Delhi
PB  - Pearson Education Asia
KW  - E-commerce
KW  - Brandnames-marketing
KW  - Branding-products
KW  - Distribution- Economics
KW  - Merchandising
KW  - Marketing
KW  - Direct selling
KW  - Farm- produce
KW  - Sales management
KW  - Telemarketing
KW  - Business
KW  - Management
ER  -