TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Kanuk, Leslie Lazar
TI  - Consumer behaviour
SN  - 81-7808-639-5
U1  - 659.113.25 
PY  - 2002///
CY  - New Delhi
PB  - Pearson Education Asia
KW  - Motivation-consumer
KW  - market segmentation
ER  -