TY  - BOOK
AU  - Malhotra, Naresh K.
AU  - 
TI  - Marketing research: an applied orientation
SN  - 81-7808-368-X
U1  - 658.8.012 
PY  - 2002///
CY  - New Delhi
PB  - Pearson Education Asia
KW  - Ethics- marketing research
KW  - Data analysis- marketing research
KW  - Research design
KW  - Marketing- statistical analysis
ER  -