TY  - BOOK
AU  - Keegan, Warren J.
TI  - Global marketing management
SN  - 81-7808-586-0
PY  - 2002///
CY  - New Delhi
PB  - Pearson Education Asia
KW  - Distribution- Economics
KW  - Merchandising
KW  - Marketing
KW  - Direct selling
KW  - Farm- produce
KW  - Sales management
KW  - Telemarketing
KW  - Business
KW  - Management
KW  - Advertising
ER  -