TY - BOOK AU - Braunstein, Marc AU - Levine, Edward H. TI - Deep branding on the internet: applying heat and pressure online to ensure a lasting brand SN - 81-7808-225-X U1 - 658.626:003.65 PY - 2001/// CY - New Delhi PB - Prima Venture KW - Internet marketing KW - Branding KW - Brand name products- management ER -