TY  - BOOK
AU  - Chunawalla, S. A.
AU  - Sethia, K. C.
TI  - Foundations of advertising theory and practice
SN  - 81-7493-925-3
U1  - 659.1 
PY  - 2000///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Advertising
ER  -