TY  - BOOK
AU  - Bland, Michael
AU  - Theaker, Alison
TI  - Effective media relations: how to get results
SN  - 81-242-0300-8
U1  - 659.444 
PY  - 2003///
CY  - New Delhi
PB  - Crest Publishing House
KW  - Mass Media
KW  - Broadcast media
ER  -