TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective
SN  - 0-07-047382-X
U1  - 659.1 
PY  - 2002///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Advertising
KW  - Marketing communications
ER  -