TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald
TI  - Integrated advertising, promotion and marketing communications
SN  - 81-203-2156-1
PY  - 2002///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Advertising management
KW  - Marketing communications
ER  -