TY  - BOOK
AU  - Diorio, Stephen G.
AU  - 
TI  - Beyond "e"
SN  - 0-07-137649-6
U1  - 658.8:004.738.5 
PY  - 2002///
CY  - New York
PB  - McGraw-Hill
KW  - Sales strategy
KW  - Marketing strategy
KW  - E-commerce
KW  - Online marketing
KW  - E-business
KW  - Direct marketing
ER  -