TY  - BOOK
AU  - Kardes, Frank R.
AU  - 
TI  - Consumer behaviour and managerial decision making
SN  - 81-203-2221-5
U1  - 64.033.3 
PY  - 2002///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Managerial decision making
KW  - Decision making
KW  - Consumer Behaviour
ER  -