TY  - BOOK
AU  - Lascu, Dana-Nicoleta
AU  - 
TI  - International marketing: managing worldwide operations in a changing international environment
SN  - 81-7722-370-4
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - Biztantra
KW  - Marketing- International
KW  - International Marketing
KW  - Global marketing
ER  -