TY  - BOOK
AU  - Evans, Joel R.
AU  - Berman, Barry
TI  - Marketing, 8e: marketing in the 21st century
SN  - 81-7722-382-8
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - Biztantra/ Wiley dreamtech
KW  - Distribution- Economics
KW  - Merchandising
KW  - Marketing
KW  - Direct selling
KW  - Farm- produce
KW  - Sales management
KW  - Telemarketing
KW  - Business
KW  - Management
KW  - Consumer analysis- Marketing
ER  -