TY  - BOOK
AU  - Burnett, Ken
AU  - 
TI  - handbook of key customer relationship management: the definitive guide to winning managing and developing key account business
SN  - 81-7808-440-6
U1  - 658.818 
PY  - 2001///
CY  - Delhi
PB  - Adison Wesley Longman
KW  - Customs relationship management
KW  - Consumer Behaviour
KW  - Customes service
ER  -