TY  - BOOK
AU  - Zaltman, Gerald
AU  - 
TI  - How customers think: essential insights into the mind of the market
SN  - 1-57851-826-1
U1  - 658.8.013 
PY  - 2003///
CY  - Boston
PB  - Harward Business School Press
KW  - Consumer behaviour- psychological aspects
KW  - Consumers- psychology
KW  - Marketing- psychological aspects
KW  - Creative thinking
ER  -