TY  - BOOK
AU  - Moser, Mike
AU  - 
TI  - United we brand: how to create a cohesive brand that's seen, heard and remembered
SN  - 1-57851-798-2
U1  - 658.626 
PY  - 0000///xviii, 165p
CY  - Boston
PB  - Harward Business Press
KW  - Brand name products
KW  - New products- Management
ER  -