TY  - BOOK
AU  - Govoni, Norman A.
AU  - 
TI  - Dictionary of marketing communications
SN  - 0761927719
U1  - 658.811(030.8) 
PY  - 2003///
CY  - California
PB  - Sage Publications
KW  - Marketing communication- Dictionary
KW  - Dictionary of- marketing communication
ER  -