TY  - BOOK
AU  - Schmidt, Ruth A.
AU  - Wright, Helen
TI  - Financial Aspects of Marketing
U1  - 658.8:336 
PY  - 1996///
CY  - London
PB  - Macmillan
KW  - Financial marketing
KW  - Costing and budgeting
KW  - Decision-making
ER  -