TY  - BOOK
AU  - Yip, George S.
AU  - 
TI  - Total global strategy II: updated for the internet and service era
SN  - 0-13-017917-5
U1  - 658(100) 
PY  - 2003///
CY  - New Jersey
PB  - Prentice hall  of india
KW  - International Business Enterprises
KW  - Strategic planning
KW  - Electronic Commerce
KW  - Servi ce industries
ER  -