TY  - BOOK
AU  - Ahmed, Pervaiz K.
AU  - Rafiq, Mohammed
TI  - Internal marketing: tools and concepts for customer focused management
SN  - 0-7506-4838-4
U1  - 658.8 
PY  - 2002///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Internal marketing
KW  - Distribution- Economics
KW  - Merchandising
KW  - Marketing
KW  - Direct selling
KW  - Farm- produce
KW  - Sales management
KW  - Telemarketing
KW  - Business
KW  - Management
ER  -