TY  - BOOK
AU  - Morgan, Nigel
AU  - Pritchard, Annette
TI  - Destination branding: creating the unique destination proposition
SN  - 0-7506-4994-1
U1  - 379.85:658.8 
PY  - 2003///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - Tourism- marketing
KW  - Advertising- Tourism
KW  - Branding- Tourism
ER  -