TY  - BOOK
AU  - Drummond, Graeme
AU  - Ensor, John
TI  - Strategic marketing planning and control
SN  - 0-7506-5236-5
U1  - 658.8 
PY  - 2001///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - Marketing management
ER  -