TY  - BOOK
AU  - Etzel, Michael J.
AU  - Walker, Bruce J.
TI  - Marketing
SN  - 0-07-366031-0
U1  - 658.8 
PY  - 2001///
CY  - Boston
PB  - McGraw-Hill
KW  - Distribution- Economics
KW  - Merchandising
KW  - Marketing
KW  - Direct selling
KW  - Farm- produce
KW  - Sales management
KW  - Telemarketing
KW  - Business
KW  - Management
ER  -