TY  - BOOK
AU  - Ahmed, Pervaiz K.
AU  - Rafiq, Mohammed
TI  - Internal marketing: tools and concepts for customer-focused management
SN  - 0-7506-4838-4
U1  - 658.8 
PY  - 2002///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Internal marketing
KW  - Customer management
ER  -