TY  - BOOK
AU  - Smith, P. R.
AU  - Chaffey, Dave
TI  - Emarketing excellence: the heart of eBusiness
SN  - 0-7506-53353
U1  - 658.81 
PY  - 2003///
CY  - Oxford
PB  - Butterworth
KW  - E-marketing
KW  - Marketing mix
KW  - Marketing communications
ER  -