TY  - BOOK
AU  - Polonsky, Michael Jay
AU  - Mintu-Wimsatt, Alma T.
TI  - Environmental marketing: strategies, practice, theory and research
SN  - 9788179927465
PY  - 2004///
CY  - Mumbai
PB  - Jaico
KW  - Green Marketing
KW  - Product management- environmental aspects
KW  - Social responsibility of business
ER  -