TY  - BOOK
AU  - Gunjeet Kaur
AU  - 
TI  - Relationship marketing: focusing on consumer complaints
SN  - 81-7708-048-2
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - New Century
KW  - relationship marketing
KW  - Customer satisfaction
KW  - Consumer complaints- managerial response
KW  - Marketing management
ER  -