TY  - BOOK
AU  - Marcus, Alfred A.
AU  - 
TI  - Big winners and big losers: the four secrets of long-term business success and failure
SN  - 81-7758-796-X
U1  - 658.114 
PY  - 2006///
CY  - New Delhi
PB  - Dorling Kindersley
KW  - Success in business- case studies
KW  - Industrial management
KW  - Business failures
KW  - Strategic planning
KW  - Business success
ER  -