TY  - BOOK
AU  - Kotler, Philip
AU  - 
TI  - Marketing insights from A to Z: 80 concepts every manager needs to know
SN  - 81-265-0857-4
U1  - 658.82 
PY  - 2006///
CY  - New Delhi
PB  - Wiley India
KW  - Distribution- Economics
KW  - Merchandising
KW  - Marketing
KW  - Direct selling
KW  - Farm- produce
KW  - Sales management
KW  - Telemarketing
KW  - Business
KW  - Management
ER  -