TY  - BOOK
AU  - Ryder, Rodney D.
AU  - 
TI  - Trademarks, advertising and brand protection: a manual for organisations and individuals managing intellectual property
SN  - 1403930120
U1  - 347.771 
PY  - 2006///
CY  - Delhi
PB  - Macmillan
KW  - Brand protection
KW  - Intellectual property rights
ER  -