TY  - BOOK
AU  - Bennett, Roger
AU  - Blythe, Jim
TI  - International marketing: strategy planning, market entry and implementation
SN  - 0-7494-4515-7
U1  - 658.8 (100) 
PY  - 2005///
CY  - New Delhi
PB  - Kogan page India
KW  - Export marketing
KW  - International Marketing
KW  - Export management
KW  - International Business
KW  - Marketing- International
ER  -