TY  - BOOK
AU  - Okonkwo, UchΘ
AU  - 
TI  - Luxury fashion branding: trends, tactics, techniques
SN  - 9780230521674
U1  - 658.626 
PY  - 2007///
CY  - New York
PB  - Palgrave Macmillan
KW  - Luxuries - Marketing
KW  - Brand name products
KW  - Fashion merchandising
ER  -