TY  - BOOK
AU  - Bearden, William  O
AU  - Netemeyer,Richard G
TI  - Handbook of marketing scales : multii-item measures for marketing and consumer behaviour research
SN  - 9780761910008
U1  - 656.8:005.52(035) 
PY  - 1999///
CY  - New Delhi
PB  - Sage Publications
KW  - Marketing research
KW  - Consumer behavior-research
ER  -