TY  - BOOK
AU  - Verma, Harsh V.
AU  - 
TI  - Brand management: text and cases
SN  - 9798174464803
U1  - 658.626 
PY  - 2006///
CY  - New Delhi
PB  - Excel books
KW  - Brand name products- management
KW  - Branding
KW  - Brand management
ER  -