TY  - BOOK
AU  - Cheverton, Peter
TI  - Key marketing skills : turning marketing into marketing reality, a complete action kit of strateges, tools and techniques for marketing success
SN  - 9780749445652
PY  - 2006///
CY  - London
PB  - Kogan Page
KW  - Distribution- Economics
KW  - Merchandising
KW  - Marketing
KW  - Direct selling
KW  - Farm- produce
KW  - Sales management
KW  - Telemarketing
KW  - Business
KW  - Management
KW  - Strategic planning
ER  -