TY  - BOOK
AU  - Haig, Matt
AU  - 
TI  - Brand royalty : how the world's top 100 brands thrive and survive
SN  - 9780749444396
U1  - 658.626 
PY  - 2005///
CY  - Lodon
PB  - Kogan Page
KW  - Brand name products
KW  - Product management
KW  - Advertising - brand name
ER  -