TY  - BOOK
AU  - Cheverton, Peter
AU  - 
TI  - Understanding brands
SN  - 9788175543119
U1  - 658.626 
PY  - 2008///
CY  - New Delhi
PB  - Kogan page Ltd
KW  - Brand name products
KW  - Product management
KW  - Business strategy
KW  - Brand management
ER  -