TY  - BOOK
AU  - Uppal, R.K.
AU  - 
TI  - Customer relationship management in Indian banking industry
SN  - 9788177081527
U1  - 658.818:336.71(540) 
PY  - 2008///
CY  - New Delhi
PB  - New century publications
KW  - CRM
KW  - Customer relationship management
KW  - Banking- India- CRM
KW  - CRM- Banking- India
ER  -