TY  - BOOK
AU  - Vilanilam, John Vergis
AU  - Varghese, A.K.
TI  - Advertising basics: a resource guide for biginners
SN  - 8178293307
U1  - 659.1 
PY  - 2006///
CY  - New Delhi
PB  - Response Books
KW  - Advertising
KW  - Advertising agencies
ER  -