TY  - BOOK
AU  - Post, Richard S.
AU  - Post, Penelope N
TI  - Global brand integrity management
SN  - 9780070229525
U1  - 658.626 
PY  - 2008///
CY  - New Delhi
PB  - Tata Mc Graw Hill
KW  - Brand name products
KW  - Trademark infringement - prevention
KW  - Product counter feiting - prevention
KW  - Product management
ER  -